Links between Social Media and Voyeurism
There’s no shortage of people who understand and present existing and emerging Social Tools for us to use as a mechanism for “engaging” in “conversations.” However, many purported Social Media experts are merely engaging in cultural voyeurism at best. They look from afar and roam the perimeters of online societies without ever becoming a true member of any society. This means, they don’t truly understand what, where, or why they’re “participating,” only jumping in because they have something to say and have access to the tools that will carry it into play. This is unfortunately a representation of the greater landscape of Social Media Marketing and it’s time to take a step back and study the sociology of Social Media in order to keep communities intact and unaffected by outsiders. The future of communications requires the consideration of sociological principles when integrating Social Media into the marketing chemistry. This is one of the most important points where we simply need to stop and think about things. As in all of marketing, the most effective campaigns start with listening, reading, watching, and observing. In the world of Social Media, this is not an option. It’s dependent on Sociology and the study of people and cultures online before we even think about engaging them in conversations. Again, Social Media is about sociology and not technology. This is about people and the cultures that shape respective online communities.
Participation after all, is marketing right?
Let’s change that.
Informed, mutually beneficial, and genuine participation inspires relationship marketing.
No Comments
No comments yet.
RSS feed for comments on this post.
Sorry, the comment form is closed at this time.